Fashion Jewelry Brand ZENZII Announces Partnership with Anthropologie.
Exclusive ZENZII Summer Lucite Collection now available in over 200 Anthropologie Stores
Atlanta, GA, May 2017 – ZENZII and Anthropologie, both brands known for their creative takes on fashion, have partnered together to offer an exclusive Lucite Collection this Summer. The collection includes 6 styles perfect for the summer season.
Launched Mid-May 2017, the Exclusive ZENZII Summer assortment showcases earrings, bracelets and necklaces in ZENZII’s most popular medium: Lucite. Available in summer’s softest hues, the line features transparent chain links and sculpted cuffs, predicted to be one of summer’s hottest trends. Prices of the accessories range from $38-$78. The collection can be found in store as well as online at anthropologie.com.
Shawn Li, ZENZII’s CEO, said, “We are quite enthusiastic about this next step in our relationship with Anthropologie. Over the past three years, we have offered several private label accessories for the brand and we are excited to now feature a full collection exclusive to Anthropologie. Our partnership has been successful because we share the same core desire to provide inspiring fashion to women who want high quality and creativity in their wardrobe.”
ZENZII is a wholesale and newly launched online retail seller of fashion forward jewelry with a focus on providing quality jewelry at great values. ZENZII has financial interest in all its international factories, giving it more control of the process, design, quality and ensures ethical treatment of workers. ZENZII focuses on organic growth and maintaining its financial independence. It is free from investors that put profit over customer service. More information can be found on the retail website, zenzii.com.
Anthropologie was founded by current URBN chairman and president Dick Hayne, having heard the plea of a friend. She had just moved to the suburbs of Philadelphia, and was dissatisfied with the shopping options available to her. Now a distance from Urban Outfitters—a brand she also was aging out of—there was a void in her life. She longed for a store to indulge her creative side. Dick, realizing this wasn't an isolated phenomenon, went on to build a lifestyle brand that catered to creative, educated and affluent 30-45 year-old women. Named after his college major (but with a decidedly French twist), Anthropologie opened its very first doors in the autumn of 1992 in Wayne, Pennsylvania. They now operate over 200 stores worldwide.
“Our customer is a creative-minded woman, who wants to look like herself, not the masses. She has a sense of adventure about what she wears, and although fashion is important to her, she is too busy enjoying life to be governed by the latest trends. To her, Anthropologie is a portal of discovery—a brush with what could be. A place for her to lose—and find—herself.
Our product offering consists of women’s apparel and accessories, intimates, home furniture and décor, beauty and gifts. Each caters to the lifestyle of our five muses: soft & delicate; boho chic; easy cool; elegant classic; and modern sporty.”
Suzette Wilson, ZENZII, firstname.lastname@example.org